Dope Lemon
Dope Lemon has a very 70’s influenced style which is represented and seen throughout his social media pages, posters, CD’s, vinyl, his own dress sense and when performing live with his band. His text font is very unique, it is used in all of his online promotional materials and suits his 70’s style very well. Overall, when just looking at his websites and photos, Dope Lemon has a very recognisable aesthetic that works well together and also works well with his music which I will be writing about later on.
Just by looking at some of the images on his websites, it seems that Dope Lemon style and music is quite laid back and not so much upbeat like some pop songs nowadays or even in the 70’s (since it has that vibe). If I didn’t know this artist, his images suggest that his genre of music is either indie rock, psychedelic rock or even something soul or folk like. I would probably expect their live performance to be very chill and not too flashy meaning that he wouldn’t have any dancers on stage or strobes flashing everywhere.
Here are some quotes describing Dope Lemon and his new album “Smooth Big Cat”:
“Smooth Big Cat is that blue moon music, songs for when the eve is about to turn into something special. Music to enhance your moment, a record for wild hearted escapades and fuzzy, melty moments laying back on the rug. Say hello to Smooth Big Cat: a record with all the swagger, wit and vibe of its namesake.”
“To begin a Dope Lemon disclaimer… The recommended way to listen to smooth big cat is whiskey in one hand, smoke in the other. Deep in northern new south wales wilderness, down the dusty road from angus stone’s lush, secluded ranch, lives the tale of the smooth big cat.”
– Quotes from https://www.gigantic.com/dope-lemon-tickets
In my opinion, these paragraphs describe the artist and the album in a very unique way, it makes it all sound very chilled, relaxed and for some reason very country or cowboy like. I feel like by the way he uses adjectives and how he describes his music, it really entices the reader to go see him live or to buy his albums because of how it’s written and how he creates a story. It also makes the reader understand that his music and live performances aren’t directed to children or teenagers but more directed to young adults and adults due to him writing this “To begin a Dope Lemon disclaimer… The recommended way to listen to smooth big cat is whiskey in one hand, smoke in the other”.
What I find most inspiring from all of Dope Lemons online promotional materials is the art, his own style and the photography. I would want to not only focus on the music to perform, but to also focus on what style me and my group will have or which artwork we could have for our websites and our own promotional materials. Another thing for me and the band to consider is how we’re going to write our bio, we’ll have to use unique adjectives to describe our music and ourselves and we could consider what Dope Lemon did, create a story for the album which makes the songs more interesting.
Mariana Bagulho 